Resources Library by ANA

Haggling, bargaining and fixed price policies

India has over 12 million retail outlets, more than the rest of the world combined, for 200 million households. This includes the small kirana or general store, as well as hawkers.The organised retail sector is in its infancy, while consumers...

Catalogue: Retail 2007

Authors: Damodar Mall, Piyul Mukherjee

February 19, 2007

Merde a vous

This paper deals with the challenging task of communicating across different cultures. It's intended to shed some light onto the intricate values of Latin American cultures and identify those that are shared by most as well as those that keep...

Catalogue: Latin America 2006

Authors: Roberto Lobl, Luisa Fernanda Streber

Company: IBOPE Inteligencia

October 10, 2006

Who will shape the future of market research?

This paper studies cultural and economic trends and the views of market research professionals in three of the world's largest markets - Brazil, China and India - and hypothesizes as to how the respective cultures of these three countries might...

Catalogue: Latin America 2006

Author: Mike Gadd

October 8, 2006

Brand engagement

This paper shows how research techniques were applied in an online environment to elicit deeper learning about brand and media engagement among teenagers. The paper focuses specifically on teens in China, Brazil, Mexico, and Russia and demonstrates...

Catalogue: Congress 2006: Foresight

Author: Leyla Namiranian

Company: Decision Analyst, Inc.

September 17, 2006

Foresight semiotics

This paper focuses on a project carried out for Procter & Gamble by marketing semiotics agency Space Doctors to develop a new model of the acculturation process in the U.S. Hispanic market. The U.S. Hispanic culture today embodies a shift towards...

Catalogue: Congress 2006: Foresight

Author: Marina Anderson

Companies: Procter & Gamble, Space Doctors Ltd

September 17, 2006

Understand Africa

Africa is the world's most diverse and most challenging continent for marketers: normal rules of research do not always apply. African markets have a bad reputation, enhanced by media bias, preconception and prejudice but the continent as a whole has...

Catalogue: Congress 2006: Foresight

Author: Tendai Mhizha

June 15, 2006

Making global innovation work for global companies

While there is a significant body of research on the organizational climate that is conducive to innovation, most of this research has a strong 'western' bias, concept, practice or culture. How much of this 'climate' is easily translatable to the...

Catalogue: Innovate 2006

Authors: Sangeeta Gupta, Rajiv Inamdar

Company: Nielsen

May 10, 2006

Branding national assets amidst global diversity

Globalization trends and regional integration in Latin America have brought major pressure to define which national assets are unique and, therefore, how a country, its people and its economic profile can be characterized in order to ensure...

Catalogue: Global Diversity 2006

Authors: Fabián Echegaray, Leonardo Athias

Company: Market Analysis

May 8, 2006

Building in the BRICs

The BRICs markets- Brazil, Russia, India and China- are coming under increasing focus. As well as being seen as potential future cornerstones of the world economy, they are significant markets today in their own right. International brand owners...

Catalogue: Global Diversity 2006

Authors: Geoff Wicken, Roberto Lobl, Polly Carter

Company: IBOPE Inteligencia

May 8, 2006